Are you asking "Why wrap?" …Maybe this will help!
- Vehicle signage garners about 8.4 million impressions in a 12-month period.
- Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
- Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
- Direct mail reaches 20,000 names with one post card mailer.
- Billboards get 700,000 impressions in one month.
The Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:
- 92% of people notice and read graphics on wrapped vehicles
- 75% of consumers develop impressions about a company based on the fleet graphics
- 30% of consumers will make buying decisions on impressions they receive from company vehicles.
96% of people surveyed said fleet graphics have more impact than billboards.*
Comparison of Advertising cost for different media (shown as cost per one thousand impressions)
- $23.70 TV Advertising
- $18.15 Newspaper Advertising
- $3.55 Outdoor Advertising
- $.70 Vehicle Advertising (Wrap)
**Based on a 28-foot truck contracted for full coverage over a 12-month period. Actual cost for inner city or regional programs may vary.
***Source-Media Dynamics, Inc.
The Federal Highway Transportation Administration estimates that drivers of personal vehicles see an average of 750,000 visual impressions per month.
According to a 1995 National Public Transportation Survey, traffic has reached record numbers nationally, with the tally of cars up 147% since 1970. (Keep in mind, the survey was taken in 1995) The Outdoor Advertising Association stated that in 1999, advertisers spent 4.8 billion on outdoor advertising, and the industry is growing at a rate of 10% eachyear, a pace faster than total advertising such as radio, television, print ads, and traditional billboards.
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